SEO stands for search engine optimization. Hiring a company to optimize your website can help improve your organic search results in popular search engines such as Google, Yahoo and Bing. Many businesses have an understanding that they need to hire professionals to manage their SEO. But do you need to understand what SEO is and how it can help your business? Below are just some of the ways SEO can help your business.
On Page Optimization
SEO can start with your website. If visitors can find the sitemap, they’ll be able to navigate easily throughout the rest of the website. A lot of people who buy a website fail because they can’t get the sitemap established, so having an experienced company set up your sitemap is critical.
Once your sitemap is established, you can then focus on creating page content. You can do this by creating relevant page titles for each page in order to get your primary keywords indexed. Secondary keywords are often overlooked by business owners when they develop pages because they think SEO is all about using keywords. But being ranked highly for a term does not mean that your business will make money.
Off Page SEO
Another integral part of SEO is link-building. SEO is all about competition. If there are hundreds of other websites that are pointing at your website, it must contain high quality information that is relevant to what they’re looking for. If your website can’t offer this, then your SEO strategy has failed.
Keywords can be incorporated in page titles, but this can be tricky. If the phrase you want to rank for is ” button design” then trying to get ranked for a search phrase that is unrelated to your business is a waste of time. An SEO company can help you use relevant keywords for your title and ensure that the search engines understand that your page is about button design.
But you need to be careful with this approach. It’s very easy to take the wrong approach and try to rank for terms that won’t convert. If you sell widgets, for example, you shouldn’t try to optimize pages for “buy widgets.” Your site should be designed around the visitor you want to attract. When creating relevant content, your SEO provider can use keywords and synonyms for your product or service. Your link building strategy should make sense to the visitor – and to the search engines.
Of course, SEO has to be about links to your site. SEO has two main elements – onsite and offsite optimization.
Most of the time, offsite optimization is tedious and requires constant attention. But you should also understand what you’re doing when you’re doing it. “All of” SEO is onsite optimization. There are identification and indexing of your website by the search engines – not just Google but all the main search engines. Offsite optimization involves building links that point to your website.
What can you do to build links?
Many of the old ways of promoting a website such as online classifieds, link exchanges, etc. are still around and still very much work. However, they are becoming obsolete. The reason is that when search engines keep track of how many links you have, you can do more effectively and get ranked higher naturally. Another reason is that although Google makes mention of link exchanges, they are not as important anymore.
One of the best ways to get links is to write great content. When you write content that is original and places emphasis on how your reader can benefit from it, links are inevitably going to follow.
Another way to ensure links is to have dynamic content. This means you have to have pages that don’t stay the same as they turn around. For example, if you have a page where you are telling people how to make money, but then you change the order of the words and then add another paragraph that goes into more detail on the topic, you’ll have quite a bit of content that will cause people to link to you.
Use a blog to create more links. A blog is a great medium for doing this as you can create fresh content and get it out to everyone in your industry. It also allows for more links because you can include links in the template and the title.
Your site should be easily accessible. This is why you’ll need to have good navigation. Avoid putting complicated java scripts or code in your URL. If you have these kinds of problems, search engines won’t be able to index your site relevant to your keyword so it has no value.
If you follow the above tips, you will be well on your way to a fully optimized website.