You want to increase the number of visitors to your website.
Having an attractive website is only part of the battle. Once you have your site built and published, you have to promote it to gain popularity and achieve success. According to statistics, 90% of all clicks happen within the first three search engine results pages (SERPs). These top spots receive 58% of the clicks and the other results get 11%. This is where most webmasters fail. They expect some magic number of SEO magic that will suddenly make their site pop up in the top positions in SERPS. But when you don’t repeat the SEO techniques, old sites that have been around awhile wont usually venture beyond the first three results. So the question is – what can you do to make your site rank high with top search engines? Here are the top 3 SEO tips that will make short work of these problems.
1) Title Tags
The title tag is by far the most important of all on-page SEO tips. Remember, the top spots are earned, they cannot be bought. took me a good number of years to master and it truly is purely based on relevancy. In order to compete with the big guys, you have to play by their rules. And the first rule in their way is to display their relevance.
Displaying the top spots for keywords in SERPS, means that your site is well-optimized, and as a result, well-ranked. To better ensure that your site moves up the ranks, make sure that the title tag has keywords related to the content of the website. The highest ranked keyword should be used. Also, make sure that the keywords you use in the title tag are also used in the content of the website.
2) Domain Name Purchases
The domain name you choose is very important for your SEO efforts. If you are a webmaster, you already know how important it is to choose the right domain name for your website. But now, you also want to choose a name that is descriptive and easy to remember. Not only will this help you in your personal online branding as you are able to tell everyone about your website, your name, your services and your products, but it will help the search engines as well.
Choose a name that is relevant to the website’s content and content includes keywords. You don’t have to choose the filenames as hyphen, pound, andIdentify words. Just remember that if you choose to use the hyphen it creates a space between the words. Therefore, using identifying words in the URL creates a URL that’s easy to remember.
3) Meta Tags
Meta tags include the description tag and the keyword tag. These tags help you moderate your site so that the search engines can understand, how the site should be classified and indexed.
Make sure that you include you keywords in the tags but don’t just list off the keywords. The words should be related to the site rather than being included in the list. For example, if the theme of your site is hats, you wouldn’t want to just use that as your keyword.
The keyword tag should include the most popular keywords that is related to your site. The description tag should be a brief 2-3 sentence description of your site. This will be shown underneath your site’s link on the SERP, so make sure that your description tag will entice users to click on the link.
The URL is also important in SEO. Just remember to include you keywords in the URL. If you have included a keyword in your Meta tags, then keep the same keyword or keywords in the URL. As much as possible, include keywords in the URL of your internal pages as well.
4) Keyword Density
Keyword density is a common term in SEO, and it means how many times your keywords are mentioned in relation to other words. The aim is to have your keywords as close to the top of the page as possible, while keeping the text of the page friendly to the user.
Remember that there is a maximum keyword density that is acceptable to the search engines. In fact, it would be a good idea to read through the Google Webmaster Guidelines on keyword strategy, since the search engines veiledly mention it.
5) Anchor Text
Anchor text is the text that is used as a link to a web page. Instead of using the full URL in the link, it is a good idea to use keywords as anchor text to boost your rankings.
6) Title Tag
The title tag of a page is not the most important tag to consider when planning your link strategy. It is the page title that is displayed on the top of the browser window and is what a user sees as the title of the page when it is displayed on the search engine results.