Using SEO tools can really help you to get more visitors to your website. Yes, that’s correct: using a good keyword analysis tool (which we all use), a good Alexa tool, and solid linking strategies can help you to get your site ranked higher in search engines and improve your traffic from search engines. Let’s see how these can work together toLanding page optimizationis the key in using short and long tailed keywords and the correct on-page optimization techniques.
SEO Tools for Increasing Traffic
Arguably, the most important of these tools is the Google keyword analysis tool. This works by providing info regarding search volumes for particular keywords. Lots of companies use this tool in order to find the best keywords to use in their SEO campaigns.
If you are going to choose a company to do your SEO work you better get used to the task. Somehow you should know what you are looking for in an SEO campaign. Aside from the words used, there are some details that are quite important for an SEO campaign such as the competition found for particular keyword, the number of times it is searched for each day, and how much it would cost you to buy it.
That’s basically it. You want to have a feel for the competition. Who is your competition? Are they big companies, or small? Do they have a lot of expirations? Can you compete with them?
You can check your seo progress with online tools, and there are a lot of products on the market that can help you with your seo.
This article will provide some good info on seo tools and where to get it.
I just want to present the first thing you need when doing your own SEO, and then we’ll move on to some more in depth info on seo tools.
Complete URL Link Analysis: This will show you exactly how many pages are linking to youled Pay Per Click ads and pages with no ad cost.
Keyword Analysis: This will show you how your keywords are ranked on Google, Yahoo, and MSN. Pay per click ads and natural positions are not shown so you can get all site specific as well search engine specific.
Now there is one really great feature I want to introduce you to from my perusal of seo forums and articles. This feature exchanges links with all your keyword phrases at the search engines. You are finding out how many sites are linking to your “competition”.
Then you are exchanging links with the sites that they are linking to. If you have a very strong site with high ranks and low competition, you will probably be exchanging links with sites that are related to your market.
That is very important to your search engine rankings. What you want to do is find the sites that are ranked higher then you for the same keywords you’re going after and exchange links with them.
Some of the more advanced seo tools can interface with these existing link exchange tools and allow you to manage your links and ensure that they are all properly optimized.
Link Checking: I just wanted to mention this here for those who are interested. There are specific web pages out there that will fetch you the current link portfolio of any given site. They typically pull the data either from the robots.txt file on your server, or the XML sitemap file.
They can also do one of two things. They can either pull links from the XML sitemap file, or they can pull links from the Google Index. Why? The Google Index file loads the page header from the Google database every time it crawls through your site and determines the rankings of your pages.
That file is then rated and indexes your individual pages one at a time. It does not do the same thing as the robots.txt file, and that is why we stress it.
Also when you exchange links with another site, often you are also asked to provide the website’s URL. This is the website’s URL that you will display in your link partners.
Make sure you are viewing your links with the eyes of a Content Spider not a viewer. If you have an error, the spiders will not be able to properly read your page.
If you are able to gain a firm foothold on the search engines URL’s, you will be able to pass it with ease provided you have good content and back links.
passed the Page Rank test .
Are the inbound links on the page unlinked?
Have you ever checked a link on a page and it leads to more than one site?
Have you ever checked more than three links on a page?
Can you identify where a link will be placed?
Is the link relevant to the destination page?
Did you include a secondary keyword in primary keyword?
secondary keyword in primary keyword?
Is the link fully qualified?