If you are a newbie to SEO, or Search Engine Optimization, there are certain mistakes you should avoid to improve your rankings in the search engines.
First, let us digress. What is Search Engine Optimization (SEO)? SEO is defined as the process of optimizing a web page or site in order to gain higher positions or rankings in search engine results for various keywords or phrases. The better your website is optimized, the better your ranking in the search engines, which results in increased traffic and profits for you.
In order to increase your changes of successful search engine rankings, it is important to avoid the mistakes outlined in this article. Below are 5 important ways to avoid making mistakes in your SEO strategies.
1.Build your website for your readers, not for the search engines.One of the main reasons why so many SEO beginners fail is because they build their website for the search engines, rather than for their readers. You need to build your website with relevant content for your readers, not just with keywords that will increase your rankings. Keywords are important, but you need to build your website with content that will keep your readers engaged, make them share your pages with others, and bring them back for more.
2.Recheck and change your Meta tags.A lot of newbies don’t think meta tags are important anymore, but the truth is that meta tags are still vital to SEO. Here is what you need to do: When creating a new page, go to Design Settings in your WordPress admin panel. Then click on Meta Tags. In the text box, enter keywords that are related to the content of the page. Click “Save Changes.” Now, when you go to the page title in your browser, you will see “This is the title that appears when your website is listed in search results.”Your goal should be to write a clear description that focuses on the content of the page. This means that you have to be descriptive and precise. Not only this, but you need to be focused with the keyword you are targeting as well.
3.noscript. Optimize Your WebServer.In most cases throughout the coding of your site, you will have a statement like:
This is known as a variable in PHP. It is not necessary to have this variable in your URL address. I believe that this is a requirement for search engines to understand what is in your web page. It is simply best to include it.
4.Header and Footer Tags.Put your main keywords in the Header and Footer tags (wherever appropriate). This means that you do not need to repeat your main keyword in these tags.
5.Incoming links.Get links from other sites, relevant to your keywords. You can do this by writing articles, sending comments to other blogs, participating in forums, and distributing press releases. The search engines crawls these links and will count them as votes for your site. The more votes, the higher your search rankings will be.
6.Vibrant colors,Links and banners should be color variations that are easy to differentiate. If you sell software, use the color of the main logo as your background.
7.Keep your website fast.Make sure your website loads quickly. Do not make the visitor wait for over a minute.
8.Make your website secure.Only use a URL checker to make sure you have entered the URL correctly. You can have read a lot of articles that say you need to have a secure block preventing hackers and others from entering your site. It is presented by Google and will prevent hackers andBad User relate to your site. So if you have asticky-sites, make sure it has a securerollover securityand not using redirects, customized URLs or a 302 redirect.
9.Always use Cascading Style Sheets (CSS). Cascading Style Sheets decrease the overall size of your WebPages, and allow the search engines to read and understand your site better.
Don’t know how to use CSS, it’s suggested to use a XHTML (or HTML) Bold Checker to make it easy to make your Webpages SEO-wise. Bold Checker is a program that visually illustrate how to format your Bold Tags utilizing the Google Bolding Tags word filter.
10. Total Number of Indexed Pages- When you check just the number of pages that are indexed by Google everyday, this is not an ideal figure. This should be Real Time Information. When you focus on the Real Time Information, you can focus on a particular subject and get a vast amount of actionable good information and videos about this topic.
11. Daily Unique Visitors – This should be a very important number.