Anytime that you want your client or customer to locate you on the internet, you will need to put out the welcome mat and make sure that they know that you are open for business. By putting out this welcome mat, you will make it more difficult for any pesky critters that are migrating to your web site. That is what crawlers are for.
C crawlers are nothing more than software programs that look over the internet and report back to the search engine its location at any given time.
Spiders are software programs that follow links from one page to another, providing the search engine with a map of the web. The more interactive the site is, the more information that is gathered by the spider.
Then once the information is collected, the spider takes all the relevant information and posts it in the search engine’s search results. The higher the ranking of the search engine for your business opportunities, the more business you will see.
Why are keywords important to search engine optimization?
Keywords are important because the search engine uses the keywords to rank your web site. By ranking your web site higher, you will find that it is easier for people to locate you. Then, with your business site being ranked higher, you will find that your application for employment will increase.
You need to be careful that you are using keywords and phrases that are relevant to your business. People will still be able to find you if you usingaporeational keywords. You want to avoid as much competition as possible and you need to use keywords that arebased on the services and products that you provide.
How do I find keywords for my business opportunity?
You can either search the terms yourself, or you can use a keyword research tool. You can find a list of these tools by going toGoogle and searching for ‘keyword tool’. The keyword research tool will then give you the number of times a particular keyword or phrase is searched for per day. This will also give you a sample of the number of competing sites that are related to your terms. This will allow you to get more ideas about which are the best keywords to use.
Don’t go overboard with these keywords and you will be much better off in the long run. Once you have your list of keywords, you can then assign them using the tools to improve your ranking.
What’s the best way to assign keywords then?
In our opinion, the best way to assign keywords is by using a three step process.
Prioritize you need
Ask yourself what good the word or phrase will do for you. Sit down and ask friends and family what they would use as a search term if they were looking for a business opportunity. Then take that list and type it into the search engine. After that, review the search results and group together the words that are in the sweet spot in the 6 to 10 spot. You will be looking for the words that have searches between 50,000 and 300,000.
Then cut that list down to the top 10. You will be using these in your SEO campaign.
Analyze your lists
Once you have your lists, you need to analyze them. To do this, you want to print out each word or phrase on a piece of paper. You also want to make sure that you can use the word or phrase in different ways. For example, if you were selling shoe polished concrete (sometimes called high polish concrete) than you would want to use that as a keyword. You want to also consider other variations of the word. For example, concrete freshly polished or polished concrete would be great keywords.
Look for words that are going to bring traffic to your site. If you get to the point where you can’t find words that are bringing traffic and variation in your list, you need to revamp your keyword research.
Keyword research is not as hard as it sounds. You just need to avoid Overture’s free keyword search suggestion tool and go to Google. I understand that Overture’s tool is free, but it does have one very important addition. Google supplies you with data from the Google AdWords tool. Although this is considered to be a crowdsourced search, it is the best source for getting the kind of keyword suggestions that you receive from Wordtracker.
Look for keywords that have between 1000 and 5000 results. Take the 50% to 70% of the traffic and leaving the rest for Wordtracker. You can then narrow down your results by entering your traffic figures divided by the KEI, giving you a percentage of the traffic you can expect to receive.