The wrong keywords will attract no buyers.The right ones will attract buyers to your site.Keywords are the building blocks of the search engines. A website is nothing without keywords. Keywords are how search engines identify relevant content.
So the first step is to find out what people are searching for. You can use the Google Keyword Tool (Google it) to find this out.
Let’s assume you sell vacuums. You want people to find your site when searching for “vacuums”. When you enter their search word in the Google tool, this tool will give you a list of keyword combinations that people have been searching for. This is a important first step.
A before you start to build your website, you need to make sure that your content follows the right smell. You can use this tool to analyse your webpage – is it relevant to what people are searching for? If it is not, you need to split the content into different pages that are more relevant to the information being searched for.
B – Backlinks
What is a backlink? A backlink is a link on another website that points back to yours. This is probably the most important of all the on-page optimisation steps. Without backlinks, search engines will not be able to find you. When search engines index your website, they follow the links on the first page, and they crawl through the whole site looking for backlinks. The more pages you have, the more links you have pointing to your site, the more relevant it will appear.
One of the best ways to get high-quality backlinks, other than using the social networks, is to write articles with a link back to your site. EzineArticles is considered the best article directory out there (http://www. EzineArticles.com). To use it, you must own the website and you must have a minimum of 5 articles. The articles must be original and unique.
C – Categorisation
You should aim to post within the main category of the blog. If you have a specific geographical area you are looking to attract customers to, this will make it simple to create a one-page offering. If you’re a business based in a boardroom in London, then you’ll want to use the phrase ” boardsroom London”.
D – Differentiation
A website with a number of different impressions (e.g. a number of unique impressions) is said to have a ” Differentiation Score”. This is related to the difference between the costs of the AdWords and the natural organic results. The higher the Differentiation Score, the more expensive you’ll need to keep paying for the AdWords.
Once you have decided what all of these phrases are, you can go to each of them and build your SEO up around them. These “oth extraneous” phrases are the ones that won’t necessarily show up as search results, but that will help you dominate the search engine results pages (SERPs).
E – Easy to Follow
You’ll want to make sure that your web designer can set up your site so that the search engines can spider it easily. Spiders (“bots”) can be somewhat unpredictable, so they might load your pages with more widgets than they would have otherwise. If your site is in HTML format, however, you should be able to view it yourself (ALT tags will help, as well). Any other format might cause the search engines to have problems spidering your content.
Any design guidelines that you are working with should include standards-compliant code, ideally in the top of the site, and that all of your pages have appropriate title tags with keywords assigned.
F – Fresh Content
Dealing with old content is what turns off your visitors. If they find the same things every time they visit your site, they will probably leave and never come back. You must provide new, original content on a regular basis. The more frequently you provide new, original content, the more likely your visitors will return to visit your site. If visitors have a reason to return to your site, the higher the Search Engines will rank it.
G – Google
Google truly is the key search engine on the internet, so it makes sense to focus heavily on Google when planning your website. What is Google all about? It’s really about one thing… it’s become a popular search engine by providing free information to everyone.
H – Header Tags
A header is a small, blue, pointed balloon that’s usually bold print at the top of a page. This is some of the most powerful on-site seo techniques, as the search engines dedicate a lot of their attention to headlines. This is a great opportunity to use some of your more popular keywords in your headlines and then build your website around them.