What is Search Engine Optimization (SEO)
SEO or Search Engine Optimization, in simplest words is a set of tools that allows you to optimize your website such that Google or other search engines would see your site as relevant for certain search terms and you would be able to get high rankings for these terms.
The main objective of using this method of optimizing your website is to get targeted traffic to your site who will be interested in your products or services.
First of all I would like to explain the meaning of SEO and why we use the term Search Engine Optimization.
Search Engines – A search engine is a lot of software program that allows users to search through millions of web pages by entering certain keywords. The search engine will display the results in the form of a database and users can then be able to locate the information they need using a mouse click.
Now back to the word SEO
SEO or Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results.
Google is by far the most popular search engine and now the most powerful search engine in the world, when someone searches for a certain word or phrase, Google will now display ten links of websites that are deemed relevant and authoritative for the search term. Two of the links will be determined to be the most relevant and will be displayed on the search results page for the search term.
So let’s say for example you run a car parts retailer wholesale website and you are targeting the search term ‘car parts’, you will now need to follow a few simple processes to be listed top of the search results for this term.
1. Your website should contain original content that is relevant for the search term ‘car parts’.
2. There should be an amount of content on the site that is deemed relevant for the search term ‘car parts’.
3. You need to get as many ‘quality’ links to your website from other websites that are deemed relevant for the search term ‘car parts’.
It is impossible to make a fool of yourself by spending too much time trying to fool the search engines. Remember that they are not dumb, so while in certain cases you may be able to fool the search engine, you will also probably end up fooling your visitors.
The Car Part Strategy
Lets look at the original content and how it plays a part in the overall SEO strategy. In order to keep the site maintainable and up to date you need to have original content. Without it, the search engines will not be able to index your content and you will not be able to use the keywords you have decided to target.
The layout also plays a part in how your website will be ranked. It is generally safer to use a main navigation that is located on one page and linked to each other. This way the search engines can reach each page on your website and they will be able to find the information that is relevant for that page.
If you use a lot of images on your website you will need to name each image using the keywords that you are targeting.
Now that you have the basic information about how to optimize your website lets look at the main things that need to be looked at. To be ranked highly on Google you need to make sure that you have the basics covered and you need to make sure that your website fulfills the minimum SEO standards.
Make sure that you have title tags, meta tags and keyword tags. Your title tag should include the keyword that you are optimizing for. Make sure that you include your keyword in the alt tag of an image too.
The next step would be to include your keywords throughout your website. Use your keywords in your content so that your website will be picked up by search engines.
Make sure that your website has a lot of quality content. You should have keyword specific content on your website that will give the search engine’s spiders the keywords that they need to go into your site and rank it.
You should also use your keywords in your file names. SEO experts have proven that if you file names are named with keywords you will rank higher on search engines. If you are unsure of how to do this then you can hire a professional seo scam to do it for you.
Making your website easy to use for visitors and easy to search for results is the best way to get traffic to your website. Having a complicated website that takes a long time to load will result in the traffic not going to be as interested in your products or services.