SEO Link Building – Link Building Techniques
The shift from outbound marketing to inbound marketing is happening as we speak. People are not as ready to be sold to as they were a few years ago. If we want something, we go out and find it.
But the internet is changing and so are the buying patterns of people. A typicalgov customer is not going to:
1) Read your brochure.
2) Call you when you need them.
3) Read your promotional offers.
4) Give you a reason to stay in touch with them.
5) Consider your over-all marketing and business strategy.
Instead, they are searching for information. They are interested in your expertise and so they are searching for ways to associate with you.
That’s where Search Engine Optimization comes in. Your site needs to have a ranking to show that you are authentic, credible and options for the right business.
SEO is the primary tool for ranking in Google. It determines the position of your site, from zero ranking among nine sites, to nine sites, with one in the first page of Google searching results for your chosen keywords.
The higher the ranking, the more traffic you will get.The way you are ranked is determined by an algorithm that is constantly monitoring search results and trends. It analyses the content you have on your site and the way you categorize it.
That is why your ranking will go up and down over time. Search Engines will continue to use the information they gather about your site to determine how to rank you. Keep this in mind when preparing the content of your site.
They want to rank sites that are authoritative and relevant. To do this, they look at the number of sites that link to you, as well as the authority of the sites that link to you. They also take into consideration the relevance of the text on the sites that link to you and the URL of the sites these links are on.
There are three main mistakes that will cost you ranking. The first mistake is not having your keywords organized in an easily readable fashion. Search engines like to see simple text and not a pictures edge to edge. They want real text, not contrived nonsense. They also like to see links to related pages. The more RELEVANT the links on your site, the higher the ranking you will get.
The second mistake is trying to exchange links too fast. Google does not like sites that excessively try to link to other sites or to link to other sites with a bad reputation. The old days of simply putting reciprocal links in place is over. You must exchange links with relevant sites. Also, you must have a good position on the search engines when someone is looking for your site. If you earn that position, then you are way too likely to get a link.
The third mistake is to simply submit your site to the search engines, as this can be a mistake too. In fact, Google will penalize you for this. You should submit your site to the three major search engines: Google, Yahoo, and MSN. Also, don’t submit to thousands of search engines. For example, if you own a Nike site, then don’t submit your site to over 1,000 search engines. Look for niche keywords. These search engines are much more focused on your traffic than the other hundreds.
What do you mean by search engines? Search Engines are sites that have highly educated algorithm users who are looking for sites that are related to the keywords you find on the search engines.
What do you mean by links? physical links to your site are extremely weighty to the ranking of your website. Article writing is one way to get links to your site and improve your rank. This can be difficult because you have to write dozens articles often, however, every article can be submitted to hundreds of article sites. One way to get instant links is to post in forums or on blogs in your niche. By leaving your link in signature lines, you are creating a form of advertising that will leave your website in the line of fire. However, be careful who you post too. If your website is related to an MLM type of site, they might ban you from posting. Also, your posts on the forum might be reported for hyper-marketing.
In conclusion, one of the best ways to improve your search engine ranking is to gather inbound links from other websites. This can be done by using traditional methods, like article submission and reciprocal linking. It is also an excellent way to get search engines to find out about your online business and create a list of your key words.