The topic of Search Engine Optimization (SEO) can certainly be a complex one, and for many small businesses it seems like talking about SEO is like speaking a completely foreign language – possibly a language from outer space. But there are some key concepts that, while not entirely simple, are vital to understanding the importance of SEO and what it takes to see a web site listed in the top search results.
Too often, small businesses think that by adding some meta data to a web page or using what they know about SEO to optimize the site, they will see many more visitors come to their site. And a few well-placed visitors is definitely better than none, but that’s just half the picture. In fact, without good SEO a web site can be little more than a Ray Wants to remain a Ray.
So how does arepreneur who doesn’t know much about SEO techniques to increase traffic to their web site? This section will provide some answers, particularly for business owners who tend to prefer to hire knowledgeable SEO professionals who can do the job right for them.
Vitalroversies over what is called “black hat” SEO permeate the internet and can be difficult to discern. So the best way to see how SEO works (and how it can help you) is by understanding a few of the most common myths and troubling issues about SEO.
Myth #1: Your web site can be penalized by search engines for using techniques that search engines consider “unethical” or untrustworthy.
The truth: Technically, there is no such thing as ” penalization” or “penalty” when it comes to search engines.gov and .edu sites are not included in search engine databases. As terms imply, such sites are not constructed ( tricked, really) to fool search engines into giving them a higher ranking than they would otherwise.
That being said, a number of SEO techniques can penalize a web site, but not search engines. This refers to what is called “black hat” SEO, which search engines consider untrustworthy and result in penalties from users and even sections of search engines who may ban a web site from their results database.
Myth #2: You should aim to have your web site at the top of the search result list in search engines.
The Truth: The process of SEO is really designed to help people find the information they are seeking on the internet. It’s true that many people are trying to trick the search engines into giving them higher rankings, but if that’s the case than the search engines will wise up andlers them, and they will ban those sites from their databases. The best way to get traffic to your site is to get it from credible sources.
Top rankings in search engines are achieved by properly optimizing a web site and to lead the crawlers to that site, providing good content, and by getting backlinks from other respected sites.
Myth #3: A web site domain name which includes the search term will rank high naturally.
The Truth: Competent SEO professionals are able to get a good domain name, that is optimized to gain the attention of the search engines, and that domain name has the search term within it. It’s a matter of chance and not quality of name.
Myth #4: You should choose a keyword-rich domain name.
The Truth: You should use as many keywords in the domain name as possible (there are no limitations), but avoid choosing a long domain name with garbage in it (most likely movie rental or video store domains). Short domain names may seem to be more familiar and easier to remember, but it’s nothing more than a vain attempt to rank high for a short phrase.
Myth #5: It’s better to have my URL from a.com than.net or .org.
The Truth: Personally I think it’s a waste of time to have to buy domains. The search engines, along with other traffic sites prefer to find your site through one or more of the major search engines, not through any of the announced domains. domains only offer a link farm for search engines.
If there’s a promotion to build quality links, the best way to do it is to add my URL to free directories, such as the Open Directory Project, Yahoo! Express, or what they call, the All-One-List.
Myth #6: Linking to other sites from my site will increase my search engine rankings.
The Truth: This is yet another technique of the previous myths you must reject. The truth is that you get strong value inbound links from other websites with relatively few outbound links, when you practice building links naturally. Long time ago, the majority of links were built artificially.